Why we started Luna!

Hi, I’m Ben — this is my wife Amelia, and that’s our dog Mia 🐶.

I come from a family of veterinarians. I literally grew up working in an animal hospital watching my parents care for pets and their people every day.

Unlike them, I didn’t become a vet. I became an entrepreneur and built a few companies. But the heart for animals never left.

Over time, we started noticing something: the cost of veterinary care was skyrocketing.

Friends and family were struggling to afford visits. Some rushed their pets to the ER for things that weren’t emergencies. Others waited too long out of fear of a big bill.

After digging into the data, we found that nearly 60% of vet visits could be avoided — if pet owners just had a way to get quick, trusted guidance.

And so we asked: What if we could make quality vet care affordable, accessible, and modern?

That’s when Luna was born. 24/7 pet care — right in your pocket.

With Luna you can:

• Chat instantly with our AI, trained on trusted veterinary science
• Upload photos and get smart insights about your pet’s symptoms
• Track everything in one place, building a complete health profile
• And if you need more help? Video call a licensed vet — no waiting room required

We built Luna because we love our pets — and we know you do too.

We’re just getting started, and we’re so excited to support you and your furry family.

For the love of pets,
The Luna Team